7 Trinity Biotech

Client project, responsive website and app

7 Trinity Biotech

Personalized E-commerce Platform

HR Health is a global Australian startup and supplement brand with high product quality, sustainability, and natural organic ingredients. We created an ecommerce platform with a diverse range of individualized health and lifestyle solutions curated to fit consumer needs, goals, and aspirations.

Role

Design

Art Direction

Research

Prototyping

UX

UI

Year

2019

Visit

7trinitybiotech.com

01

Challenge and discovery

Health ID states guide your wellbeing

We launched with an initial research and discovery phase to understand how to define Health ID for our users. This includes Mental, Physical, Nutrition, Sleep, and Environmental areas of concerns. We experimented with many service program series and concepts including biometrics to help you optimize your own health.

02

Content strategy breakdown

Messaging and storytelling

Mapping out the content for HR Health helps us find the opportunities to link the campaign and application content to the experience of the platform. We wanted to create hype noise around key health concerns and environmental issues to help separate us as a brand from the pack.

03

Design system

Building blocks through atomic design

The platform anatomy foundation is broken down with modules and components across the entire product ecosystem, incorporating, and weaving brand storytelling throughout the process.

04

Interactive modules

Quiz logic for product recommendations

Collecting data over the platform with the intention of "making every click count" as an investment piece of information for our users helps us gain the right metrics needed for us to provide the most effective product recommendations.

05

Customized programs and rewards

Tailored for achieving health goals

Visual and functional profile to track your health goals, programs, and experience over time. Get rewarded by engaging with the application and dive into scientific articles for community and education.

06

Final thoughts and learnings

Initial concept to platform launch

This documentation is the result of robust effort and expertise with a talented team of engineers, product managers, and designers. As a startup, starting from scratch and testing a final product showed me the entire design lifecycle from beginning to end. It taught me to become rapidly adaptable to the constant changes within a company. I'm blessed for the opportunity to work with a team who challenged me to iterate quickly with future forward thinking and philosophy.

Client project, responsive website and app